Send us one ad. Within one business day you get a one-page red, yellow and green scorecard showing what is working and where the biggest upside is. You can also book a free 30-minute walkthrough with Will. No pitch, no demo.
Get my free auditA Behavioral Audit is an objective, behavioral science-based review of your creative across six behavioral design factors that drive creative success: Goals, Motivation, Approach, Heuristics, Emotion, and Strategy. It shows you what is helping your creative work and where the biggest upside is.
Does the creative show the future your customer is actually after?
Does it speak to what really drives your customer to act?
Is it framed around gaining something or avoiding a loss, and does that fit your audience?
Does it work with the mental shortcuts people use when they decide?
Will viewers walk away feeling what the motivation calls for?
Is the offer clear at a glance, and is your customer the hero of the story?
Upload an image or share a YouTube link, and tell us what the ad was meant to do.
Will’s audit team reviews it on the six factors.
A one-page PDF within one business day, plus a link to book a free 30-minute walkthrough with Will.
I’ll walk you through your Behavioral Audit: the Mindstates your customers are in when they decide, and one or two moves worth testing first. No pitch and no prep. Bring one decision your team is facing.
Book your free 30-minute walkthroughThis is the kind of one-page scorecard you receive. Yours will cover your ad and your stated objective.
Will Leach is the founder & CEO of Mindstate Group, a behavioral research and brand consultancy, and best-selling author of Marketing to Mindstates. With over 25 years of behavioral insights experience, including leading Frito-Lay’s Shopper Marketing & Retail Testing lab and serving as VP of Behavioral Labs at System1 Research, he helps brands uncover the subconscious drivers that actually shape customer decisions.
Tell us a little about you and the ad. We will take it from there.